Esquire’s e-ink magazine cover.

September 12, 2008 at 4:06 pm 1 comment

Remember the copies of USA Today with motion graphics that extras were carrying around in the movies Minority Report or Back to the Future Pt 2? Well, get ready. It’s becoming a reality.

From the HOW Design Blog…


If you haven’t seen it, check out Esquire magazine’s 75th anniversary issue now on newsstands — the cover features the first (that we know of) mass-market application of “e-ink.” Which is another way of saying, It’s got a thin digital screen sandwiched into the cover paper.   

Frankly, it’s not as neato as I’d hoped (though to be fair, the technology is pretty extraordinary). It’s just that, graphically, the digital display just flashes a giant cover blurb — I was wanting something more animated, something more than just flashing text. I suppose I’m spoiled by all the nifty things my computer screen can display. 

Esquire has the backstory here and a video that shows the image in action. And Make magazine takes the thing apart tells whether you can hack the display. 

Photo below by Nicholas Nawroth, one of the bloggers posting about the cover.

And here’s the version being mailed to subscribers; the e-ink cover is just available in bookstores.

Posted by Bryn


Entry filed under: Advertising, Design, innovation, ridiculously cool. Tags: , , .

Art books New run mix + return to running… finally.

1 Comment Add your own

  • 1. adayinthelyfe  |  September 12, 2008 at 11:55 pm

    Isn’t it neat? It makes me feel like I’m living in Hogsmeade Village. And if you don’t get that reference, no worries.


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